A redesign of an established conference that involved a revamp of its logo and the development of a hypothetical theme and key visual element for their 2024 gathering. This key visual was the basis for an integrated campaign, spanning from the event’s website landing page design to pole banners, attendee and speaker badges, and various branded swag. A comprehensive style guide was then created to formalize the overall identity of the event.
The key visual was inspired by the concept of mycelium (“mushroom roots”) as the interconnected network of communication in the forest floor, and Psilocybin promoting increased connectivity and communication between different regions of the brain, creating a cohesive connection between the visual and the theme of “The pathway to neurological healing”.
Homepage Layout
Style Guide Sample
