Designed a suite of collateral for the graduation of the Graphic + Digital Design program’s GR25 cohort. Suite was designed around a key visual that was adapted/expanded upon for use on an evite sent via MailChimp, 8-page event program, Instagram carousel post, and slideshow for the event. Collateral was selected to represent the event through a competitive process.
Key Visual
Featuring a courageous climber, observed from within a cave, descending a mountain while gazing at the sunset.
Symbolically, the sunset embodies transition, the passage of time, and contemplation of the future.
Metaphorically suggesting the end of our time at InFocus, guiding us into the future.
The waterfall symbolizes change, characterized by its perpetual motion, while the flowing water signifies the journey.
The rock face within the cave deliberately faces right, symbolizing the creative aspect of our minds.
Overall, the artwork encapsulates our journey, mastering skills during our time at InFocus, preparing us for the future we are designing.
