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Core Crop is a typographic logo I designed for a fabricated seed company that sells flower seeds, each of which represents one of the eight core abilities that children need to thrive (empathy, creativity, curiosity, resourcefulness, sociability, integrity, resilience, self-awareness). Proceeds from sales go directly towards youth programs that help kids develop the “core eight.”
Created with a single ink, the two O’s in “core” and “crop” have been aligned to embed a number 8 in the logo; the numeral is highlighted using a tint of the dark green ink. Rules and typographic ornaments add structure and flare to the design.
The logo received honourable mention in the Graphis New Talent 2024. Recognized among entries from design students around the world by a panel of 14 industry professionals.
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This redesign of an existing logo was created for a rebrand of the International Medicinal Mushrooms conference.
Created with a single ink, the use of the negative space between the stems and vertex of the M’s was leveraged to incorporate mushrooms.
The conference’s full name was divided between the top and bottom of the logo for symmetry, while a natural palette was employed to evoke the essence of mushrooms.
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For as long as I can remember I’ve been told “You have such a good eye.” This compliment has remained consistently meaningful to me and serves as a fitting element to incorporate into a personal logo for design.
With the intention of incorporating the initials SS, this logo showcases a singular italic letterform representing the first S. The second stroke of this letter serves as the second S, while the middle dot functions dually as a pupil.
The colour selection is inspired by two of my favourite hues.
Witty Wardrobe Co. is a brand renowned for its humorous apparel range, spanning from quirky socks to punny t-shirts.
Drawing inspiration from stand-up comedians, this logo cleverly incorporates a microphone as the letter ‘I’ in “witty,” seamlessly merging with the stem of the ‘R’ in “wardrobe.”
The design also features a bulb frame reminiscent of classic marquee signs, adding a touch of vintage charm.
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Left of Center Ceramics is a Vancouver Island based small business. The name has a unique origin tied to when my client was first learning her craft. Being left-handed, she would throw clay on the wheel aiming for the center, but her creations often came out slightly off-kilter. Her instructor playfully remarked that she seemed to be pulling everything to the left, which led to the quirky and fitting name for her business.
The request was for something clean, simple, and refined. In response, I created a minimalist line drawing for the pottery icon and aligned the wordmark of the logo to the left, while the rest of the logo remains centered. The letterforms have a slight italic style, complementing the overall flow of the icon.